Steve Lombardi suggests:

OK, there's got to be a way to get people like Sheppard into the Baseball Hall of Fame. Anyone who gets a paycheck associated with working in baseball for 55 years, and, who is (in a way) part of the team's brand in the minds of the baseball public, should be in Cooperstown.

I agree. George Steinbrenner is a Hall of Fame owner. Bob Sheppard is a Hall of Fame PA announcer.