The SportsBusiness Journal reports on the results of the Turnkey Brand Index survey. From the article:

While the Turnkey Brand Index measures the strength of a brand in its market, the study did ask fans if they root for teams from outside their markets. The results yield a strong indication of which teams truly carry strong, national brands.

The Yankees placed first with a score of 400.76, which indicates that they have three times as many fans, outside of their local market, than the average team does. The Green Bay Packers (381.73) and Boston Red Sox (337.29) came in second and third, respectively.

Via Peter Abraham via Maury Brown.