From Jack O'Connell of MLB.com:

The six finalists, one from each division, were the choices of fans voting on MLBPLAYERS.com from Sept. 8-14 for the award, which has been presented annually since 1997 to a player who combines outstanding achievement on the field and extraordinary accomplishment off the field. The award is named for the first executive director of the Major League Players Association. ...

Jeter: In addition to being the captain of the Yankees and a leader in the clubhouse, Jeter has been at the forefront of myriad charitable efforts. For more than 10 years, his "Turn 2" foundation has raised in excess of $7 million to help children across the country. "Turn 2" creates and finances programs that promote the development of sound academic, fitness and leadership habits among children and to caution against the dangers of drugs and alcohol.